Light, that sells
At ON THE SPOT, we have one simple mission: to make you and your products look as stunning as possible. That’s what keeps us moving forward. Keeps us experimenting. Constructing. Illuminating. And that’s what makes us proud, when we enter a retail store somewhere around the world: to see our light make the difference. To see our light push the sales.
That’s what you get when working with us. We don’t sell light. We help you create experiences through light. Experiences, that sell your product.
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Your product – in the right light
The right lighting elevates your product in subtle ways. It guides the users eye and accentuates the colors and shapes, it redefines the customer’s experience in your store – and it allows you to tell the story of your brand without distractions.
ON THE SPOT has years of practical experience hand-crafting lighting tailored for companies big and small.
Make your customers happier
Light is a powerful tool for changing the mood of your customers when they interact with your brand. Just think of the experience you encounter in the harsh neon lighting of a warehouse. Or in the carefully color-coordinated lighting of a fashion boutique or jewellery store.
The right light can make a world of difference just about anywhere.
Boost your sales
We don’t usually don’t talk too much about sales – after all, we’re not a marketing agency – but we have to admit they tend to increase when we do our job right.
Over the years we’ve learned strategies, tools and practical solutions that all help us shape the right light for the right situations.
Which usually leads to better sales, pure and simple.
WHAT WE DO
We choose the right color temperatures
We know our lighting color charts and temperatures by heart. We know which light color to use on which product types and we know the exact difference between daylight, tungsten and fluorescent lighting. It helps us gauge how it complements that ruby-red lipstick your customers keep coming back for.
And for you, it can mean the difference between positive or negative word-of-mouth. Simple as that.
We know exactly how to position light
We help you position and control the lights in any given environment to get the most optimal settings.
It’s one of those things that sound so simple it’s almost hard to believe it takes skill to do it. However, positioning lights correctly takes a lot of work. It depends on the location, the light types being used, what you’re trying to achieve… and if you do it incorrectly, having the best products in the world won’t save your customers from leaving.
Custom branding with light
We offer custom branding solutions integrated in to your lighting setup – from the simple version where your logo is projected on the wall and all the way to user experience solutions where light becomes an essential part of your store brand. Our light is an experience. Your brand should be as well.
Our light can increase your sales
Using light is one of the best ways to direct and influence your customers actions in your shop. You can highlight products to increase sales, help customers find their way to the right areas and use light for special experiences that completely transforms your shop from one second to the next.
Shape the mood of your customers
We help shape the moods of your customers to ensure you get the best possible sales in what is usually a very short window of opportunity. When the customer is deciding which product to buy or which shop to go into, we help make that choice easier – and light can do more than you’d think.
Being in the right mood is a powerful thing.
We know which technology to use
Let’s be clear: We don’t compete on lighting technology. The lights we use are principally no different than our competitors. This may come as a surprise to most. But much like two painters trying to each make the best painting, the brush used won’t ensure the win – the best painter will.
That being said, we always use lighting technology that is best suited for the task – whether it was invented by Thomas Edison or the latest nobel price winner.
SEATTLE OFFICE
ON THE SPOT
2125 196th ST SW unit 110
WA 98036, Lynnwood
mba@onthespot.net
Tel.: +1 425 616 3077
CHINA OFFICE
ON THE SPOT
NO.222-223, Building D
Idea Industry Park, FengXiang Road,
Daliang, ShunDe, Foshan,
Guangdong
cwo@onthespot.net
Tel.: +86 757 2228 6797
SHANGHAI OFFICE
ON THE SPOT
4th Floor , No.2 Building
Nr. 200 of YanAn West Road
JingAn district
ShangHai City
wl@onthespot.cn
Tel.: +86 137 0118 8756
HONG KONG OFFICE
ON THE SPOT
Room 503
Keen Hung Commercial Building
80 Queen’s Road East
Wan Chai, Hong Kong
wl@onthespot.hk.com
Tel.: +852 9313 6243
COPENHAGEN OFFICE
ON THE SPOT
Strandlodsvej 6B
DK – 2300 København S
mail@onthespot.net
Tel.: +45 70 25 58 00
GÖTTINGEN OFFICE
WORLD OF RETAIL SERVICES GMBH
Angerstraße 7
37073 Göttingen
m.erning@retail-services.net
Tel.: +49 152 2632 1749
